When building a brand, we must not forget about the type of apparel our employees will be wearing. Whether it is a dress code, or a uniform – apparel is important to building the brand of the company. If you are in the business of banking, then we must instill confidence in our customers that we know what we are doing and talking about.

Men: suite and tie – Women: business suit

This comes by dressing professional (Men: suite and tie – Women: business suit). This commands respect for that type of company. If you are a service company, then we need to think about what type of service we are providing and where we are providing it. When providing a service where you must enter the customers home, we must build a trust with the client in very little time.