When a long time valley electrical contractor Joel Hinds wanted to re-brand his company, he turned to Pandemic Brand. We asked for a classic look that was easy to read and a strong identity. We came up with this identity that was patriotic as well as meaningful. The emerging star stands for the “A” in Advantage. The triple lighting bolts stands for the “E” in Electric. Both of these together resembles an american flag waving in the wind. Coupled with a strong patriotic palette, we happened upon one of our favorite corporate identities.