Firetrucks Unlimited is a company that builds custom fire trucks. When they first opened their doors, they leaned on us here at Pandemic Brand to create a one of a kind logo. The lifestyle of a fire fighter includes an immense pride for what they do. We knew that we had to include the Maltese Cross (the classic symbol for fire departments). Taking into account that fire trucks are almost always spotless and clean, we had to portray that within this identity. Creating the palette for this was a no brain-er. One of our favorite logos.